According to Soohoo, the company's primary form of publicity is through word of mouth.
"We want people to find the website and share it with [their] friends," he said.
Dotspotter currently plans to hold a series of events aimed to target its main audience: college students.
"Students
[are] looking for ways to escape stress," Clark said. "[We want
Dotspotter] to be the first place for them to disengage [from that]."
Emily
Bromley, a public relations intern for Dotspotter and UC Berkeley
student, shared the same perspective, comparing the company's mission
statement to that of facebook.com.
"[College students]
need a place where we can quickly disengage from our daily lives," she
said. "Dotspotter is fun, easy and interactive…. [Like Facebook],
Dotspotter is an escape from hectic life."
Because of
this specific market, the company is looking for ways to more
effectively reach its desired audience. According to Clark, the
Dotspotter team is seeking feedback from college students on the
website's overall functionality and their experience with it.
Dotspotter
has garnered many users already and has been named one of the fastest
growing websites on the web. Check it out at
dotspotter.com. For
information about internship opportunities, visit the website's job
section or contact Brett Rice at info@dotspotter.com.
JAYNE WILSON can be reached at arts@californiaaggie.com.
